Thursday, 9 October 2014
The one that got away
On my favourite soap-box, criticising the wording of TV ad's.
Have just seen the umpteenth version of one of my pet rants.
Presenter proudly holds aloft bottle, spray, canister of product with the reassuring words " XXXXX kills 99% of bacteria.
Which means that the product does everything but what you want it for.
It is not the weak, feeble mostly harmless bugs we want to be rid of, it's the 1% powerful malign monster which the spray cannot touch.
When oh when will advertisers actually read their own ad's.
Phew. That feels better.
Posted by Ray Barnes at 7:33:00 pm