Friday, 20 January 2012
A R I G
Among my favourite hobby horses is TV advertising - yes that again !
Those of you of a delicate constitution, or who are easily shocked or offended had better stop reading here.
In the last hour my eyes and ears have been assaulted by, first of all, a well-known comic actor of stunted growth, who is apparently advertising a food home delivery service, whose name he pronounces as "Woocher",
Now as I've previously mentioned ad's fail with me since I never remember the name of the product, but in this case, were it not written for all to see, i would be completely unable to recognise the verbally mangled version offered up by this diminutive but immensely irritating man.
Next is the unintentionally ambiguous nature of another add, this time for a skin-care product which declares "Every time you shave you can seriously damage your underarms"
Doesn't it rather depend on what or where you are shaving?
I've already had my rant about the glaring-eyed, greasy haired, loud "Yer buy one, yer get one free" fellow, so let's off-set these with my current favourite. No, really, there are at least 3 ad's I actually like.
This one has the superb meerkats in a new situation.
Lovely old Sergei obviously thinks he is about to be retired. His sorrowful dark eyes and trembling little furry chin speak volumes, only to be transformed to ecstatic paw/hand clapping as he realises he is being given a new computer to save his waning energies.
The appeal of these cleverly devised little creatures goes way beyond most advertising techniques and your heart would have to be very hard not to find a soft spot for them.
Nevertheless, I still am not sure what they are advertising.